About Us

Located in the middle of Bath Street in Ilkeston, Derbyshire, Little Angels opened in 2014 when a new mum struggled to find somewhere that sold everything she needed to prepare for her new arrival.

Kelly Carter, store Director, said: "After the birth of my own second little angel, I struggled to find anywhere local that had everything I needed and was unable to find a big store that offered me the advice I sought when shopping for my two children. I became very frustrated at the lack of choice and knowledge in the baby industry local to me.

"It was this that drove me to open my own baby shop."

Being a new mum to two young boys, Kelly knows how important it is to be able to get the right type of advice when shopping for baby products, and has reflected this in her shop. With complex and important understanding required about the industry, Little Angels staff have real life experience of what new parents are looking for as they prepare for their new arrivals. The store work to give new parents the best advice possible by demonstrating every product in store, with the passion care and understanding expectant parents need.

This passion and expectation is now echoed through the online store, which will provide the best possible prices, advice, and customer support from fully trained staff. Little Angels want to help all parents to make the amazing experience of raising your children as easy as possible.

Kelly Carter
Director 

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